The world is getting closer and closer to the day when we talk about online business and telemarketing. It has become easier for customers to buy or order online irrespective of their geographical location. Until and unless the merchant is a high-risk account holder. The marketplace has extended beyond limits. And, instead of buying a shop/store and sitting there throughout the day to sell your product and services, better have a system with a website to market your product. Nowadays, you can buy things online or through telemarketing at your convenience, without wasting your time and be present physically in the shop. Now let us understand the term telemarketing.

Telemarketing Business

It allows you to market your product directly either over phone or web conferencing, which is on a call. In this marketing method, salesperson tries to convince prospective customers to buy a product or service. Services are given over the phone or during a conference. For operating such type of business and carry out financial transactions (where most of the transactions are through credit card), business or merchant needs a merchant account.

Merchant Account

It is a type of bank account, which needs to conduct financial transactions by various methods; accepting payment through credit or debit cards or by other means. A merchant account is through an agreement. It takes place between a business owner and the issuer bank for the settlement of payment done via cards (card transactions). The merchant account is essential for high-risk merchants and is commonly called high risk merchant account. In other words, a high-risk merchant account is an account for processing credit card payments, where the issuer bank has classified the merchant or business as high-risked.

High-risk Merchant

Next thing that comes to our mind is what is the meaning of a high-risk merchant. Issuer bank defines whether a merchant account or the business is high risk or not. It depends on the number of chargebacks and the type of industry. High-risk merchant in telemarketing business faces a lot of struggle in getting approval for a merchant account. But if they succeed in getting one, it will enhance the sales, as they will be able to accept credit card payment from their customers present all over the world.

Advantages of Merchant Account Service

• If a merchant gets approval for a high risk merchant account, a wider range of support service is given to the merchant for a smoother and efficient workflow. One of the main services provided is virtual terminal. It is beneficial for high-risk merchants.
• After the merchant account approval, as a result, a telemarketer will be able to accept the payment through credit card. Also, do financial transactions telephonically.
• It will bring the customers under one roof allowing them to accept all the major currencies and credit cards.