Online Payment Mistakes that kill Conversion – Managing an E-Commerce business is not as easy as it looks. There are a number of things that a merchant should to keep in mind while selling his goods and services over the internet. And, if anything goes wrong it can affect the revenue of the entire business. Same problems are faced by users while setting up online payment methods.
Many merchants lose a sale by making a few common online payment mistakes that kill conversion. If this is the case with you then this article will help you identify them. You can take a look and create different strategies to avoid them in the future.
Common Online Payment Mistakes
Not Assuring The Safety of the Customer’s Information
While making the online purchase, a customer has to enter a great number of personal information to your website. Not to forget the debit/credit card or internet banking details to make an online payment. If you are not providing proper security then there is a high possibility that the customers will not make the purchase.
So, it is always advised to all the merchants to offer proper security and privacy information to the website for the security of the product as well as the customer.
Forcing the Customer To Create an Account Before Making Payment
Every merchant needs a customer database for business, but forcing the customer to create an account every time he/she visits your website can be bad for business.
Furthermore, asking too much data while signing up can also force the customer to abandon the website.
But we also understand that account creation is important, and therefore to avoid such issues, you can try these tips:
- Instead of asking to create an account, offer services like Sign In with Google or Facebook or any other social media account.
- Furthermore, you can ask for address details and other personal information at the time of payment. Do not ask unimportant details.
- Also, ask the customer to save his personal information to avoid entering them again and again. Make sure you assure the safety of this information.
Other than that, you can also provide FAQ’s and customer service option to answer the query of the customer.
No Customer Support Service
Providing customer support gives customers a trust factor that makes them feel appreciated hence making them a loyal customer. Along with that, the customer also believes you are a genuine service provider.
Now if you are small firm and unable to offer 24/7 support then you can try adding FAQ section. Other than that, you can also offer email support or chat support service to the customer.
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Redirecting To A Different Website To Make The Payment
A very common mistake that leads to a decrease in customer involvement is a redirection of the customer to another website while making the payment. Generally, the customer gets redirected to the gateway website when going for the payment, which can possibly scare them.
If this is the case with you too, them make sure you inform the customer about the same before the redirection. Other than that, make sure you add the merchant or company name clearly on the transaction receipt.
Online Payment Mistakes that kill Conversion for sure, however, it is up to the merchant whether the merchant is capable of dealing with them wisely or not.
Checkout Process Is Confusing And Distracting
Keep your checkout process as simple as possible. Otherwise, the customer may not feel right about completing it.
This can be done by using these tips:
- Never put advertisement while the checkout process, it may distract the customer.
- Also, add different steps in the checkout process so that the customer clearly understands what he/she is doing.
- Make sure you add sufficient payment options to your website.
Lack Of Payment Options
There are a number of payment options available in the market. This means a customer can use a credit card, debit card, online banking, payment wallets or any other.
It is not required to add all of this information to the website for payment. But you should try adding all the important ones.
Make sure you check the in-demand payment preference of the customer in your location and try adding it your e-commerce website.
If you are still confused and do not know how to resolve the Online Payment Mistakes that kill Conversion, just get in touch with Merchant Stronghold by placing a call at the toll-free number i.e. +1 (888) 622 – 6875. You can also reach us by visiting www.merchantstronghold.com or try our email support service.