Reduce Shopping Cart Abandonment – Shopping cart abandonment is a real issue for e-commerce merchants. According to recent statistics, as much as 70% of the customer leave the cart before making apurchase in an online store. It can be due to multiple reasons or just one that makes the customer lose interest in your product and leave without buying.
But you should not worry, there are some effective methods that would help reducing cart abandonment percentage. Even a small percentage can make a huge difference. This article will provide you with such details. Also, feel free to get in touch with an expert at Merchant Stronghold if your situation is a bit serious and you need an instant difference in your ROI.
1. Reduce Checkout Steps and Clicks
Make sure your check out procedure is smooth that doesn’t include suspicious extra steps. There is a high chance that customer may change his mind if the checkout takes a lot of steps.
Tips to Reduce Checkout Steps to Further Reduce Shopping Cart Abandonment:
- Ask the customer to Sign Up or Sign In before going for the shopping.
- Also, give the option to add postal address details along with other required personal information.
- Offer guest purchase without signing up, as you cannot force a customer to create an account with you.
- Give an assurance of safety of the user’s information.
Doing all these will reduce the checkout time for the customer as the customer is not required to enter personal details at the time of the purchase.
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2. Ensure the Security of Personal Data and Payment Information
Security is very important when it comes to online shopping. When you are asking your customer to enter their personal data, they are going to be a little hesitant. It is the responsibility of the merchant to build the trust and safe environment for the customer to make the payment.
For that, you can add trust logos to your shopping platforms along with the security. Also, make sure the trust logos are clearly visible to the customers.
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3. Track Shopping Cart Abandonment Rate
As an e-commerce merchant, you should know about your visitors, customers, and potential customers. Keeping a track of all the cart abandonments can help the merchant to strategize a plan to fight it.
Once you have the numbers, you can start by implementing tips to Reduce Shopping Cart Abandonment. Tools like Google Analytics can help you with the same.
Google Analytics gives a clear representation of cart abandonment and checkout abandonment.
4. Choose the Remarketing Methods
It can be creepy at times when a customer sees the same bag that she checked on your website, on her social media profiles. But this is a very effective method to convert the cart abandonment into an assured sale.
Social media platforms such as Facebook and Instagram offer Remarketing methods. A tracking pixel from Facebook is attached to the cookies of the websites visited by the customer, which further works to show the dynamic ads to the customer of his related/recent searches.
5. Live Chat Session and Customer Support
A customer can come up with an unlimited number of queries while making a purchase. If the queries are not answered then the shopping cart abandonment cases can increase.
To Reduce Shopping Cart Abandonment, the merchant can offer a live chat to answer the real-time questions of the customer. Furthermore, in case you do not have a huge team and cannot afford live chat sessions, you can also offer the FAQ’s where the common questions of the customers will be answered.
Finally, a customer support portal must be presnt where a customer can ask all kinds of questions related to the products, services, and security of his details.
Final Words – Merchant Stronghold
Hopefully, these tips will help a merchant Reduce Shopping Cart Abandonment in his e-commerce business. Moreover, you can try and implement more such tips depending on your business model and type.
For more such tips, feel free to contact the experts at Merchant Stronghold. You can try the toll-free number i.e. +1 (727) 330-3944 or the 24/7 email support. We also provide assistance for a high-risk merchant account, offshore merchant account, and merchant gateways.